Yellow Pages to End Home Delivery of Print Directories in Certain Areas
MONTREAL – The once ubiquitous phone book maker is starting to move away from door-to-door delivery in some Canadian communities.
The Yellow Pages said they were looking at around 300 markets where delivery could end for certain high-rise buildings, streets or neighborhoods. Rather, the directories would be distributed with its other free publications in grocery store, drugstore or newspaper-style boxes.
“The majority of areas will still benefit from door-to-door delivery, but we are really targeting areas where we are seeing very low print usage,” said spokesperson Fiona Story.
The first communities to face change are west of Toronto in Brampton, Mississauga and Oakville, Ontario.
The Yellow Pages have said they will evaluate other areas over the next 12 to 18 months. The next regions under study are Lethbridge, Alberta, and the Ontario municipalities of Cambridge, Elmira, Fergus, Guelph, Hawkesbury and Kitchener-Waterloo.
Story couldn’t say how much the company would save with the changes.
The Montreal-based company is continuing its shift towards increased use of digital and Internet publications, which represent more than half of its revenues. But Yellow Pages says its printed directories are useful for small businesses and customers who use a variety of sources to find people and services.
“It’s part of our overall offer, so it’s not going to go away under any circumstances. It’s about making sure the model evolves, ”Story said.
She said some parts of the country may not experience any changes. The Atlantic provinces, for example, make extensive use of printed directories.
Yellow Media announced in November that it was on track to return to growth by 2018 after the majority of its third-quarter revenue came from digital for the first time.
He attributed much of the increase in digital to the migration of his print customers and the addition of new customers, who primarily buy digital offerings.
Yellow Media, which has approximately 2,900 employees across Canada, has survived a difficult restructuring in recent years that has resulted in several layoffs.
© 2015 The Canadian Press