“Not happy, Jan! Yellow Pages orders Darrell Lea to withdraw chocolate ad that paid homage to iconic ad
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The Yellow Pages had ordered Darrell Lea to withdraw their ad that reflects their iconic “Not Happy, Jan!” commercial.
The Australian chocolate company was hit on Thursday with a cease and desist order from Sensis, the parent company of the Yellow Pages.
Yellow executive general manager James Ciuffetelli said their ad was “cheaper to sell chocolate.”
Darrell Lea posted an ad on Tuesday that was the same as the 2000 original with the same actress.
It’s the same story, except the manager yells “No worries, Jan!” After eating chocolate.
“It has been used without our consultation or approval,” Ciuffetelli said.
“To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved character Jan, being used by another company for commercial purposes is a total shock to us.
“By imitating our advertising, we believe it is misleading for consumers.
“It’s clear on social media that a number of people believe the Yellow Pages approved of this campaign, which they haven’t.”
Darrell Lea accused the Sensis media team of going back after initially “posting their support for our announcement on their social media channels yesterday.”
“To see our beloved character Jan (pictured) being used by another company for commercial purposes is a total shock to us,” said James Ciuffetelli, executive general manager of Yellow.
Darrell Lea’s marketing director, Tim Stanford, said he was “disappointed” with the response.
“As an Australian company with a 92 year heritage, we wanted to breathe new life into an iconic ad and based on the feedback we have received the response has been overwhelmingly positive,” said Stanford.
“However, today Sensis demanded that we stop our campaign through its lawyers.
“In the mind of Darrell Lea ‘Makes It Better’, we’ll cancel the ads and send a big box of chocolate their way.”
The ad has 117,000 views on Darrell Lea’s Facebook page at the time of this article’s publication.
The confectionery giant has until 5 p.m. Friday to withdraw the ad.
ORIGINAL: The boss (pictured) gets angry at an employee and yells “not happy, Jan” in the original ad
REMAKE: Darrell’s version Lea sees the boss eating chocolate to calm himself down before saying “no worries, Jan!” The same actress was used as the original