Yellow Pages launches Yellow Connect to help SMBs reach their customers online and offline –

The Yellow Pages has announced the launch of a new service, Yellow Connect, specially designed to help SMEs increase the visibility of their businesses online and offline. The service will help businesses reach more customers with prices starting at Sh. 2,500.

During the announcement, Yellow Pages CEO Pedro Gomes noted that small businesses may lack the manpower and capital to devote to large-scale marketing efforts, and that’s the gap. that Yellow Connect aims to fill.

“In my opinion, SMEs face two major challenges; the first is the lack of manpower in organizations, and the second is the need to grow beyond their physical locations, Gomes said.

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Yellow Connect will provide services such as website creation, listing in digital and print Yellow Pages directories, and email and SMS campaigns. It will also allow small business owners to monitor and engage leads through an exclusive system designed to streamline the customer acquisition process.

The launch comes during a crucial recovery phase following the impact the Covid-19 pandemic has had on global economies. Stay-at-home orders and restricted travel have taken their toll on Kenyan small businesses that relied on foot traffic to boost sales. A recent national economic survey by the Central Bank of Kenya indicated that SMEs constitute 98% of all businesses in Kenya and create 30% of jobs.

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“SMEs play a very important role in Kenya’s economy by creating millions of jobs, contributing significantly to innovation while acting as incubators for the future of business,” Gomes added.

Yellow Connect joins a host of other marketing products offered by Yellow Pages, including social media marketing, regional business directories and a travel directory.

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Calvin W. Soper