Yellow Pages launches service – Yellow Connect to help SMEs reach their customers
The Yellow Pages announced the launch of a new service, Yellow Connect, specially designed to help SMEs increase the visibility of their businesses
– Pedro Gomes – CEO Yellow Pages
NAIROBI, KENYA AND TANZANIA, December 15, 2021 /EINPresswire.com/ – Yellow Pages launch service to help SMEs reach their customers
The Yellow Pages announced the launch of a new service, Yellow Connect, specially designed to help SMEs increase the visibility of their businesses both online and offline, and reach more customers with prices from Sh. 2500.
During the announcement, Yellow Pages CEO Pedro Gomes noted that small businesses may lack the manpower and capital to devote to large-scale marketing efforts, and that’s the gap. that Yellow Connect aims to fill.
“In my opinion, SMEs face two major challenges; the first is the lack of manpower in organizations and the second is the need to expand beyond their physical locations. Yellow Connect is basically giving them that opportunity, ”said Gomes.
In addition to providing services such as website building, listing in Yellow Pages digital and print directories, as well as email and SMS campaigns, Yellow Connect will allow small business owners to monitor and ” engage prospects through a proprietary system designed to streamline the customer acquisition process. .
The launch comes during a crucial recovery phase following the impact the Covid-19 pandemic has had on global economies. Home orders and limited movement have wreaked havoc on small Kenyan businesses that relied on foot traffic to boost sales. A recent National Economic Survey by the Central Bank of Kenya indicated that SMEs constitute 98% of all businesses in Kenya and create 30% of jobs.
“SMEs play a very important role in Kenya’s economy by creating millions of jobs, contributing significantly to innovation and acting as incubators for the future of businesses. We, the Yellow Pages, can provide small businesses with the tools they need to survive and grow in the economy. Our mission has always been to connect businesses with their customers, ”added Gomes.
Yellow Connect joins a host of other marketing products offered by Yellow Pages, including social media marketing, regional business directories and a travel directory.
About the yellow pages (https://yellowpageskenya.com/)
Kenya Postel Directories Limited was founded in 1991 as a joint venture between Telkom Kenya and Directel, a subsidiary of Portugal Telecom International. In our training phases, we were the publisher of official tourist guides by phone, email and fax, but we have since branched out to offer Kenya’s most comprehensive database accessible via the internet, mobile and print platforms.
We are committed to being the market leader in directory publishing and related information services. We hold a significant market share in the Kenya advertising industry and provide quality products and services that are accurate, user-friendly, aesthetically appealing, and available to all subscribers and advertisers on time.
Jeanette Whitney Oromo
+254 723 133422
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