WIX Partners with Yellow Pages to Help Digitize SMBs

Wix.com WIX recently partnered with Yellow Pages Limited to help the latter strengthen its website offerings.

Canada-based Yellow Pages is a leading digital media and marketing company, connecting consumers to businesses. By providing businesses with the means to be visible through a network of digital brands, Yellow Pages ensures that they can meet the needs of as many potential customers as possible.

In this digital world, the key to the success of any business is its website, which is the most essential part of any marketing plan. This has increased the need for small and medium-sized enterprises (SMEs) to establish an online presence, which have been relatively slow to embrace this change.

Additionally, the COVID-19 pandemic has further accelerated the pace of technology adoption by SMEs. These businesses, which traditionally operated from their physical stores, suffered massive losses during the pandemic. It was therefore of the utmost importance for them to acquire an online presence, which could help them interact directly with their customers, wherever they are.

In this changing scenario, the Wix and Yellow Pages partnership can foster an attractive website for SMBs, allowing them to easily add additional features including e-commerce and online booking. These websites could offer a variety of services, ranging from e-commerce to information. These websites can be optimized for search engines and will have a range of interactive tools to enhance the visitor experience. The collaboration will ensure the business has quick access to everything it needs to create a focused and triumphant web presence.

SMEs will now also have the choice of “doing it together” with the Yellow Pages digital expert, or asking their digital expert to “do it for you”.

For Wix, the collaboration with Yellow Pages aligns with its goal of enabling SMBs to gain a strong digital presence, which is more essential than ever for businesses today.

Based in Tel Aviv, Israel, Wix offers web development, design, solutions and applications through an online platform that enables businesses, organizations, professionals and individuals to create a strong digital presence. Its user-friendly applications and cloud-based platform have contributed to customer growth.

Last month, Wix collaborated with DeepCrawl to help web professionals and businesses with websites on the company’s platform gain access to the website crawler and technical SEO platform. of the latter.

Company management expects the number of registered users to grow as the company expands its shipping partners and adds enhanced features. Its product innovations and partnership agreements are expected to broaden the user base, which may eventually lead to the frontline in the long run.

Shares of Wix have fallen 61.6% over the past year, compared to a 17.3% drop for the sector.

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Nevertheless, Wix, which carries a Zacks Rank #3 (Hold), is a relatively new player and faces fierce competition in the e-commerce market.

Additionally, the company’s limited presence in international markets, as well as weak spending by SMEs due to the coronavirus crisis, continues to be a headwind. Increased spending on product development and infrastructure to counter e-commerce competition is also weighing on the company’s margins.

Technological actions to exploit

Some higher-ranked stocks from the broader tech space include Progress software PRGS, badger meter BMI and Cadence Design Systems Cdn. While Progress Software and Badger Meter sport a Zacks Rank #1 (Strong Buy), Cadence carries a Zacks Rank #2 (Buy). You can see the full list of today’s Zacks #1 Rank stocks here.

Progress Software forecasts a 3.62% earnings growth rate for fiscal year 2022. Zacks’ consensus estimate for Progress Software’s earnings for fiscal year 2022 was revised up 6 cents over the past last 60 days. The company’s long-term earnings growth rate is set at 2%.

Progress Software’s earnings have exceeded Zacks’ consensus estimate in the previous four quarters, with the average surprise being 26.8%. Shares of PRGS are up 3.5% over the past year.

Badger Meter has a projected earnings growth rate of 5.77% for 2022. The Zacks consensus estimate for Badger Meter earnings in 2022 has been revised up 19 cents in the last 60 days.

Badger Meter’s earnings have exceeded the Zacks consensus estimate in each of the past four quarters, with the average surprise being 14%. BMI shares have fallen 4.4% over the past year.

Cadence forecasts a 9.11% earnings growth rate for 2022. The Zacks consensus estimate for Cadence 2022 earnings has remained unchanged for the past 90 days. The company’s long-term earnings growth rate is set at 18.2%.

Cadence’s earnings have exceeded the Zacks consensus estimate in each of the past four quarters, with the average surprise being 11%. CDNS shares have lost 2.4% over the past year.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Calvin W. Soper