Treena Cooper is the Senior Vice President of Yellow Pages Limited (TSE:Y) and they just sold 52% of their shares

Investors may want to note that the Senior Vice President of Yellow Pages Limited, Treena Cooper, recently earned CA$51,000 selling shares, receiving an average price of CA$13.90. While that wasn’t a lot of money, it was 52% of their stake, which is definitely not a good sign.

Check out our latest analysis for the Yellow Pages

Yellow Pages insider trades in the past year

In the past year, we can see that the largest insider sale was by Senior Vice President and CFO Franco Sciannamblo for C$113,000 worth of stock, at around C$15.02 per share. This means that an insider was selling shares at around the current price of C$14.44. We usually don’t like insider selling, but the lower the selling price, the more we’re concerned about it. In this case, the big sell was around the current price, so that’s not too bad (but still not a positive).

In the past year, Yellow Pages insiders haven’t bought any stock in the company. You can see a visual representation of insider trading (by companies and individuals) over the past 12 months, below. By clicking on the graph below, you will be able to see the precise detail of each insider trade!

TSX:Y Insider Trading Volume May 27, 2022

If you’re like me, then you not want to miss this free list of growing companies insiders are buying.

Insider ownership

Examining the total insider holdings in a company can help you know if they are well aligned with common shareholders. We generally like to see fairly high levels of insider ownership. Our data suggests that Yellow Pages insiders own 0.7% of the company, worth approximately C$2.8 million. I generally like to see higher levels of ownership.

So what do Yellow Pages insider trading indicate?

Insiders have been selling stocks recently, but they haven’t been buying. Looking at the last twelve months, our data shows no insider buying. On the plus side, Yellow Pages makes money and increases profits. Insiders hold relatively little stock in the company, and looking at sales, we’re not particularly excited about the stock. We would definitely exercise caution before purchasing! So these insider trades can help us build a thesis on the stock, but it’s also helpful to know the risks this company faces. You would be interested to know that we have found 2 yellow pages warning signs and we suggest you take a look.

Sure Yellow Pages May Not Be the Best Stock to Buy. So you might want to see this free set of high quality companies.

For the purposes of this article, insiders are persons who report their transactions to the relevant regulatory body. We currently record open market transactions and private dispositions, but not derivative transactions.

This Simply Wall St article is general in nature. We provide commentary based on historical data and analyst forecasts only using unbiased methodology and our articles are not intended to be financial advice. It is not a recommendation to buy or sell stocks and does not take into account your objectives or financial situation. Our goal is to bring you targeted long-term analysis based on fundamental data. Note that our analysis may not take into account the latest announcements from price-sensitive companies or qualitative materials. Simply Wall St has no position in the stocks mentioned.

Calvin W. Soper