Thunder Bay Yellow Pages phone book gets a makeover

Thunder Bay landline customers will receive a new simplified phone book in the coming weeks.

The publisher, Yellow Pages, says the move is part of a national transition to reduce the phone book.

The company’s public relations manager said the directory is smaller, in part because people are used to smaller electronic devices.

“Most people are now used to tablet-sized items,” Fiona Story said. “And so the directory has been changed accordingly.”

The phone book is still a relevant tool, especially in small communities, rural areas and for small businesses, she noted.

The book will change size from 9 “x11” to 7 “x9”.

Many other cities have already adopted the new size since Yellow Pages began producing smaller phone books in 2013.

“We are seeing changes in terms of the number of customers who might prefer our digital products to our print products,” Story continued.

“That being said, print still has a user base, as well as a customer base, small businesses that depend on it to reach their customers. The directory absolutely has a future, and it’s something that will always do. part of our product portfolio. ”
Gene Balec, CBC maintenance technician, and Jeff Walters, reporter, weigh the most recent phone book and a 2007-2008 edition. The edition of eight years ago is almost double the weight of the current edition. (Jody Porter / CBC)

History says that people are less likely to keep a company’s phone number on their smartphones. And usage is more common in rural areas where cell phones and mobile data are not as readily available.

She also claimed that 50 to 75 percent of businesses either don’t have a website or it’s outdated.

The company distributes 16 million copies of the Yellow Pages across Canada, which includes businesses as well as residences.

Those who no longer wish to receive a copy of the Yellow Pages can call 1-800-268-5637 to opt out of the mailing list.

Quick information about the Thunder Bay Yellow Pages book:

  • The 2015 directory has 499 yellow pages, with 216 white pages
  • 2014 directory had 279 yellow pages, with 186 white pages
  • The 2007-2008 directory had 406 yellow pages, with 229 white pages, plus a reverse directory, postal codes, etc. This directory is more than twice the weight of the current telephone directory

Calvin W. Soper

Leave a Reply

Your email address will not be published.