The iconic Yellow Pages directory makes way for a digital platform

There aren’t many times in life when you’re given one last chance and when you are, you have to take it.

The iconic Yellow Pages business directory will make its final appearance in September as Yellow, the company behind, seeks to become an all-digital company offering a plethora of online services.

With over 180,000 copies to be distributed to every household in Malta and Gozo and local usage of last year’s book exceeding 130,000, the last book will create a profitable platform for local SMEs to boost their business. In addition, the Yellow Directory offers businesses a very high conversion rate of over 50% for print. Attendance at this latest edition will also allow companies to boost Yellow’s website for free and benefit from Yellow’s marketing efforts.

“The latest Yellow Pages directory is a once-in-a-lifetime event, opening the door to a tremendous marketing opportunity for local businesses,” said Edward Mallia, Director of Marketing.

“The shutdown of the Yellow Pages is a major event, which should attract the attention of local media and environmentalists, who will no doubt appreciate this gesture. Additionally, the Final Yellow will be permanent, allowing each company’s visibility to remain unchallenged by any new additions to our content. We are also spicing up the latest repertoire with fun hidden surprises and annual contests for the next five years, added Mr. Mallia.

The latest Yellow Pages directory will be one of a kind, made with upgraded materials that will last and a beautifully designed cover with local flair, turning this business directory into a desirable collector’s item. Yellow will also release 500 limited edition copies with a separate cover, making this a truly unique publication. A number of these copies will be available for sale to the general public with proceeds going to charity.

Interested customers can access www.thelastbook.com to reserve a place in this directory or call 21 252 252.

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Calvin W. Soper