Telkom transforms the Yellow Pages with a new SME platform

Telkom launched Yep! – a digital marketplace for small and medium-sized enterprises (SMEs).

According to the phone group, as the tough economic environment continues to negatively affect industries, small businesses are hit the hardest and the market will help ease some of the pressures.

Telkom, which faces a massive drop in landline revenues, revealed earlier in the week that the new digital ecosystem is aimed at SMEs, which it says are key to the post-COVID-19 revitalization of the ‘economy.

The phone company says the market is focused on economic sustainability, creating a long-term future for small businesses.

Yeah! users can locate the businesses or services they need in a region, request quotes, make an appointment directly from the app, view the online store and view its ratings.

They can also create their own online store with their own branding and upload their list of services to find new customers.

“Think about yes! as a ‘friend’ of small businesses because it provides a scalable solution to help them grow and improve their reach, ”said Lunga Siyo, CEO of Telkom Business.

“The COVID-19 pandemic is having far-reaching effects, none of which heralds a bright future for many businesses and even more so in South Africa where SMEs are the backbone of the economy.

“Yeah! Will play a vital role in ensuring the survival of the small businesses in the country we rely on and helping to provide and develop the employment sector.

Yeah! is a product resulting from the transformation of the Yellow Pages by Telkom.

CEO Sipho Maseko told the media this week about the phone company’s new vision with the Yellow Pages division.

“We’re going to turn them into an online marketplace for small businesses and help them scale, grow and transact with customers.

“Evolving the current platform into an e-commerce platform allows SMEs to buy tailor-made solutions, manage their profiles, their accounts, and evolve their services in a transparent experience offered on a platform digital.

Yeah! will be available for download in the App Store and Google Play.

Calvin W. Soper

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