Sadiaa Black Beauty Guide Launches “National Black Beauty Week,” August 21-27 | National

The week-long celebration will include a virtual town hall, Black Beauty Room & Awards events, live chats and giveaways.

DALLAS, August 18, 2022 /PRNewswire-PRWeb/ — Sadiaa Black Beauty Guide, the premier directory and news platform featuring Black-owned beauty brands, has declared the third full week of August National Black Beauty Week. The inaugural ceremony will take place August 21-27, 2022and is designed to help change the way the world sees, celebrates and experiences black beauty.

Black consumers – women in particular – spend nearly 20% more than other demographics on beauty products and are driving markets and trends as loyal consumers who are willing to spend top dollar to nourish their skincare. beauty.

These loyal consumers are also the least valued and least visible, with a consistent lack of access to marketing, funding, resources, product choices and services. Additionally, black girls and women continue to face racially-based discrimination against their hair, facial features, and physical attributes.

The disparities also extend to the business side. While black people make up 14% of the US population, only 2.5% of beauty brands are black-owned, only 5% of all beauty employees are black, and only 2% of total advertising dollars go to businesses. black publishers with a diverse audience.

“Black purchasing power and influence does not correlate with how we experience beauty and are perceived in the beauty industry – whether as consumers or brand owners, says Stephenetta (isis) Harmon, Founder and EIC, Sadiaa.

“While a lot of progress has been made over the past decade, there’s still a long way to go,” Harmon continued. “National Black Beauty Week represents a focused opportunity to (re)define our perceptions and celebration of black beauty. It is also a call to action for the beauty world to move towards greater equity. and representation by normalizing, rather than “altering”, ‘Black Beauty.’

Sadiaa will be hosting virtual and live events and activations to celebrate the week, including:

  • “ABC of Black Beauty” – Sun Aug 21 —Activation of social media to kick off the celebration of black beauty culture through curated content and “flash cards”.
  • “(Re)defining and celebrating black beauty” – monday august 22 @ 6 p.m. CT —Virtual Town Hall featuring A’Lelia Bundles, the great-great-granddaughter of entrepreneur Madame CJ Walker and brand historian for MADAM by Madame CJ Walker; Clea Neal, Founder, Texture vs. Race; and Corey HugginFounder and Global CEO, Ready To Beauty
  • “Breaking the boundaries of beauty” — Thursday August 25 6:00 p.m. CT—Virtual popstar eyeamki has been tapped to serve as the inaugural ambassador for National Black Beauty Week and take part in a special live stream.
  • “Black Beauty Room and Awards”— Saturday August 27 @ 1-4pm CT— Sponsored by Legacy West, this event will honor Texas’ Black beauty entrepreneurs and visionaries who have helped influence black beauty culture nationally. Winners include CURLS founder Mahisha Dellinger; celebrity hairdresser Jonathan Wright; natural hair pioneer Isis Brantley; Beauty System Group at Sally Beauty Group Vice President April holidays; and Nude Standard founder Fall Yarbrough.

For more information on the week’s events and ways for individuals and businesses to observe National Black Beauty Week, visit


Sadiaa Black Beauty Guide is your passport to black beauty. It’s a 360-degree black beauty ecosystem featuring the United States’ first searchable directory of black-owned brands, plus news, resources, interviews, and more. Founded by black beauty writer and developer Stephenetta (isis) Harmon, its mission is to amplify the voices of black beauty brands and entrepreneurs while centering the culture and buying power of black beauty. Sadiaa offers free and paid directories, as well as advertising options and access to, a press release service. Sadiaa also hosts “The Business Of Black Beauty” online series, as well as mixers, bazaars and other experiences to connect, educate and empower beauty entrepreneurs. For more information, visit

Media Contact

Klade Group, Klade Group, 1 347-708-2829, [email protected]

SOURCE Sadiaa Black Beauty Guide

Calvin W. Soper