The Yellow Pages and the White Pages have created an “ode to pastry” as part of the launch of its directories which feature Australians with their personalized cake recipe.
Some of the faces of the 2017 Yellow Pages Cover program.
Created by Haystac Content, the new ad shows a grandmother, man, mother and children helping to bake cakes from scratch and sharing baked goods.
A narrator speaks in the background of the baking, proclaiming an “ode” to the activity and asking the question “How do you cook?”
The covers are part of a partnership between the Yellow Pages, the White Pages and the women’s volunteer organization, the Country Women’s Association (CWA) and aim to celebrate unknown Australian baking legends.
The new yellow pages and white pages feature some of Australia’s “best bakers” out of 63 versions of directories distributed across Australia.
Erin Williamson, head of branding and marketing for the Yellow Pages, said they were “extremely proud” to work with the CWA.
“We share a common goal of helping, supporting and connecting the community with the things that matter,” said Williamson.
“We also have a mutual love for food and the idea of cooking is synonymous with comfort and happiness. This film, we hope, shows the effects and we are delighted to unveil it to the public.
The campaign will initially launch via social media, but will now run as a 30-second unencrypted TVC from March 10.
A free mobile phone book application was launched today by telecommunications company GO.
The app, which is available on both the Google Play Store and the App Store, provides access to the numbers of all registered phone and mobile customers who have agreed to have their numbers listed in the directory service. of their respective operator in Malta.
The mobile application will include residential, business and government numbers. No registration is required to use the app which is accessible immediately after being downloaded, provided there is an active internet connection.
The new GO mobile phone book app has an easy-to-use search function. Residential, business and government numbers can be searched by name, town or address.
Additionally, if users miss a call from an unrecognized landline number, an option now exists for users to retrieve caller details. This will only be available if the caller has given his consent for his contact details to be accessible.
For more information on the mobile phone book app, visit: https://www.go.com.mt/phone-directory/app
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WITH ALL THE VARIOUS SOCIAL MEDIA CHANNELS AVAILABLE TODAY, IT’S EASY TO FORGET WHITE PAGES. HOWEVER, SOMETIMES FACEBOOK, SNAPCHAT OR TWITTER DON’T CUT IT. THE DAYS OF THICK PHONE DIRECTORIES MAY BE ENDED, BUT THE INTERNET IS STILL A MAIN SOURCE FOR SEARCHING FOR CONTACT INFORMATION. HERE ARE THE THREE BEST SITES THAT CAN HELP YOU DO IT ON THE WEB.
1: ALTERNATIVE WHITE PAGES: SUPERPAGES
Superpages.com prides itself on being the local expert and the best online resource for finding information on businesses and retailers. Every month, Superpages helps millions of people find the local business information they need. Whether it’s just contact information, driving directions, opening hours or customer reviews, Superpages has it all.
2: ALTERNATIVE WHITE PAGES: INFO
InfoSpace is a good option for white page research and monetization methods. They serve over 100 web publishers around the world. Using its technology, InfoSpace selects the most popular search markets, then filters and prioritizes the results to provide a complete search experience. In addition, their long-standing agreements with Google and Yahoo! establish a solid foundation for their research offerings and monetization solutions. To complement these results, InfoSpace uses comprehensive integration and support services.
3: ALTERNATIVE WHITE PAGES: O
Time-tested, Whowhere has been doing its job since 1996. Since then, they’ve been the best white pages and yellow pages search engine, helping users find businesses and people with ease. Just by looking at their website one can tell how easy the process is. Simply enter the name of the company or person, and as many addresses as you have. From there, all it takes is a single click and the search engine takes over. Additionally, Whowhere provides a reverse phone lookup feature if the only information you have is a phone number. WhoWhere Research has one of the most comprehensive online business managers and they make sure to keep it up to date.
Printed telephone directories are, for obvious reasons, on the way out. The yellow pages and business listings always make money, but the white pages – residential listings – don’t. FairPoint, the New Hampshire telephone company, announced last spring that it would stop providing white pages to all customers. The lack of cell phone numbers and numbers for people who get voice service through their cable companies has made them increasingly unnecessary.
You may have noticed an article today in the state newspaper, Union-Leader, on the same issue – apparently the Manchester books have started to arrive and readers are calling the newspaper to complain.
Here’s a story I wrote in April, which includes some details about the Fairpoint-Comcast fight on the lists. The photo above, of The Telegraph’s Don Himsel, contrasting the 2009 and 2015 phone books for Nashua, accompanied it.
April 25, 2015:
The long decline of the phone book, once a staple of homes and businesses but increasingly irrelevant in the online age, continues with FairPoint’s announcement that it will no longer automatically send directories to everyone. its fixed customers.
Starting May 1, residential white pages will only be available on request, the company said in flyers inside its most recent invoices, but residential and commercial listings will be on the company’s website. Printed blank pages will be free to FairPoint customers who request them by calling 1-877-243-8339.
“It’s part of what’s happening in the market. People just don’t use them as much as they used to, ”said Jeffrey Nevins, a spokesperson for FairPoint, of printed phone books. “People depend on online resources for numbers and information like this. There are so many different places they can get them.
The listings of FairPoint residences and businesses will be fully online in May at fairpoint.com/whitepages.
The book will also be thin. In 2009, for example, the first full year that FairPoint was the state’s telephone company, Nashua’s residential listings were 128 pages long. In the 2015 Nashua area book, they occupy only 30 pages, a drop of over 75% in six years.
The yellow pages have also declined, but not by as much – from 578 pages in 2009 to 260 pages this year, a decrease of 55%.
FairPoint’s Northern New England Division decision to stop the automatic sending of phone books only applies to New Hampshire and Maine, as the change is allowed under telephone deregulation in those states. . Vermont still requires the local telephone company to provide telephone directories to all customers.
The move comes as no real surprise: FairPoint announced last year that the phone book would be the last that customers would automatically receive.
Across the country, many phone companies, including giants like AT&T, have automatically stopped providing free white pages. Yellow pages, or business listings, are more available because of the advertising revenue they generate.
The importance of phone books began to decline when cell phones began to replace landline phones, as wireless numbers were never included in phone books.
FairPoint’s white pages were a big hit in 2013 when Comcast stopped giving FairPoint the number of people who get voice service through their cable modems. As The Telegraph reported at the time, Nashua’s white page lists were more than halved, from 130 to 60 pages. FairPoint said about 240,000 phone numbers have been removed from the books in the three northern New England states as a result of the Comcast decision.
Comcast offered to sell the ads, but FairPoint declined. As a local regulated telephony provider, FairPoint is obligated to allow other providers to list their phone numbers in the directory for free, but is not obligated to purchase them.
Current White Pages still do not include Comcast numbers. The yellow pages, or business listings, do include Comcast numbers, however.
FairPoint purchased Verizon’s landlines in New Hampshire, Maine, and Vermont in 2008. Today, FairPoint’s business is at least as dependent on high-speed Internet service and other services, including “connections”. back ‘between cell phone towers and the telephone network it does. on revenues from traditional telephone service via what is known as the switched network.
For some people, the phone books that are automatically displayed on the doorstep or in the mailbox are relics of the past.
With the prevalence of smartphones and the internet, using white pages to find someone’s phone number can seem out of date, especially for digital savvy generations.
In Minnesota, the White Pages took one step closer to oblivion last month when a state rule change went into effect. It allows local service providers to offer telephone directories only online and to stop providing white page directories to all of their residential customers.
Minnesota joins at least 18 other states with so-called “membership” rules, which means traditional directories should only be distributed if a customer requests one.
Don’t expect phone books to go away right away, especially in small towns and rural areas. Some telephone companies say they will continue to distribute them because their customers want them as a community resource.
Yet as more and more people ditch their landlines and turn to cell phones only, the eventual demise of the White Pages seems likely.
“Books have less and less value as people cut the cord because there are only landline numbers in those books,” said Brent Christensen, president and CEO of Minnesota Telecom Alliance. “You have more and more people who find the electronic version more valuable. “
Under previous rules, local telephone operators were required to distribute printed copies of the white pages directory to all residential customers. Often, telephone operators partner with publishers like DexMedia to produce the lists.
Businesses could request a waiver of the rule. After CenturyLink, Minnesota’s largest telephone service provider, applied for a waiver in 2013, the state’s Utilities Commission decided to review the regulations and decide whether they needed to be changed.
After a long process and a long comment period, the commission changed the rule to allow companies to decide whether they want to continue distributing white pages to all customers or on request only. The rule change came into effect on July 27.
“We think it’s a good sign that they have recognized the fact that technology and the market have changed and that the rule really needs to be updated,” said Mike Martin, executive director of the Minnesota Cable Communications Association. .
Many people now depend solely on cell phones, the numbers of which are not listed in white page directories, Martin said. Numbers not listed are also not.
However, in some small communities, people still use the white pages extensively, Martin said.
“In a lot of communities it’s a big deal,” he says.
CenturyLink and other companies have said they receive complaints from customers who do not want to receive the directories.
Environmental groups have lobbied for opt-in laws because of the large amount of garbage created by phone books. In 2006, about 13,000 tons of phone books were distributed, or nearly 13 pounds per household, according to the Minnesota Pollution Control Agency. However, the recycling rate for state directories was only 11%.
There was also a national movement. Whitepages, which operates the Whitepages.com website, lobbied for legislation and a few years ago launched a Ban the Phone Book campaign.
“Quite often, when they were distributed, they went straight to the recycling bin,” said Alex Algard, CEO and founder of Whitepages.
Algard said the distribution of phone books is tied to “legacy regulation,” but his own investigation found that most people didn’t want them. Instead, they found creative uses for the books, including child booster seats or doorstops.
“For all intents and purposes, they are already gone,” he said. “They have certainly disappeared from the uses of consumers, their habits and I think just from the general collective awareness of the market.
However, some telephone companies say they will continue to publish and distribute the white pages, at least for now.
“We have no plans to stop providing phone books unless customers contact us directly and ask us not to send any,” said Cindy Tomlinson, spokesperson for TDS Telecom, which serves New London, Monticello and other smaller towns. “We’ve seen it when customers call us for additional directories. “
Rice-based Benton Communications will continue to provide white page directories, CEO Cheryl Scapanski said. The company believes this is part of its duty, especially since not everyone has access to a computer or the internet, Scapanski said.
The vast majority of the 43 telecommunications companies that are members of the Minnesota Telecom Alliance combine their white and yellow pages into a small book, Christensen said.
“They are still generating revenue with their yellow pages, so they will probably continue to do so until they are no longer profitable,” he said.
Still, Christensen said there might come a time, probably in the next 10 years, when it’s not worth publishing and distributing directories.
That time has already come for Frontier Communications, which has had an exemption in Minnesota since 2012. Customers can contact the company if they wish and have it delivered for free, but only 1% to 2% of customers do. did, spokeswoman Andrea said quick.
Fast said they have not heard from many Minnesota customers who are unhappy about not receiving a directory. But in other states where Frontier still provides directories, “customers were almost crazy to get them,” she said.
“They were almost more upset about getting them and wasting the resources,” Fast said.
Communications giant Belize Telemedia Limited officially launched its new 2014 phone book today at the newly renovated BTL Northside Park in Belize City.
During the brief ceremony, the company assured its customers that all useful features from the previous edition were included in this year’s directory, including a new section called “All About Belize,” which highlights light some of the most popular Belizean adventures that both locals and visitors can experience.
According to Mariano Williams of Telemedia Directory Services, the directory has grown from a simple phone book to one of the most comprehensive, accurate and accessible devices, which also promotes local businesses and interests through a range of media.
He explained that the phone book cover has always set a standard for showcasing the best of Belize, whether it is the flora and fauna, the magnificence of our cays or the richness of our culture and history while showcasing the creativity and talent of our people.
The selection for this year’s cover – which aimed to showcase a scene capturing the ‘Belizean adventure’ – was made through the company’s Facebook page, through which they encouraged individuals to virtually submit stories. entries capturing the theme of their Belizean adventure.
The first three images with the most “likes” were selected and ranked first, second and third according to their respective number of votes.
Hundreds of submissions were received, but an exclusive photograph sent by Daren Lamb of San Ignacio – of a frigate hovering towards a small sprat suspended in the hands of a fisherman – topped the polls with more than 1,300 likes.
For its winning entry, Lamb received an I-Pad 4 and one year of free Digicell 4G service.
BTL Executive Committee Vice Chairman Anwar Barrow also presented the new directory, highlighting the concept that it is no longer a regular directory. “The Telemedia phone book is a unique publication that not only provides phone numbers for the whole country, but features interesting facts and colorful pages for the benefit of Belizeans and tourists. Over the years, it has highlighted places to visit in Belize, art, local attractions and local cuisines. The [2014 telephone directory] the cover connects the essence of this book in a visual presentation of what is uniquely Belizean, ”Barrow commented.
Copies of the Telemedia 2014 phone book are available at all BTL customer service centers nationwide.