Localsearch aims to spoof the yellow pages for the first time in 25 years

Australian provider of digital marketing services for small and medium-sized businesses, Localsearch, aims to become Australia’s number one online business directory (now a digital presence service), overtaking the long-running Yellow Pages in 24 coming months.

Yellow Pages has been the number one marketplace for online business directories for over 25 years.

Continuously supporting over 28,000 small businesses for over 29 years – while providing free support to a further 217,000 businesses through the Digital Presence (online directory) offering – Localsearch.com.au has seen significant growth online traffic over the past 12 months. Specifically, seeing 700,000 searches per month grow to 1,000,000 searches per month, which represents an increase of around 40% in the number of Australians searching for businesses in their area via the digital presence platform free from Localsearch.

In June 2022, Localsearch.com.au was currently attracting 1,521,000 (+26.1% vs. previous month) organic traffic, while the Yellow Pages was attracting 3,154,000 (-5.8% vs. previous month) ) of traffic. (Source: SEMRush)

Over the past 12 months, Localsearch’s free digital presence product has grown to now host 217,000 business listings, a 5% increase from last year (approximately 15,000 new listings). This accelerated growth reinforces the free and crucial service that Localsearch provides to small and medium-sized businesses to have some form of online presence and channel customer inquiries to support them.

The SME community makes up the lion’s share of Australia’s business economy. According to the December 2020 report by the Australian Small Business and Family Business Ombudsman (ASBFEO) – Small Business Counts – small businesses make up 98.4% of all Australian businesses. Additionally, the ASBFEO recently reported that small businesses provide jobs for more than five million Australians – with two in five people employed in the private sector working in a small business. The sector contributes $483 billion to the economy every year.

Founded and based in the Queensland region, Localsearch plans to meet the demand for digital services from SMEs by expanding further across the country beyond their footprint in the Northern Territory, Queensland, New South Wales and Victoria, with recent launches in Bendigo and Ballarat. The company aims to further increase its current 217,000 SMB listings over the next 12 months.

Director of Digital and Growth at Localsearch, Adam Boote (pictured left) said: “At Localsearch, we continue to champion Australia’s mum and dad businesses. They are the backbone of our economy and it is important for us to be able to offer them a digital presence in order to be seen online, to respond to customer requests and to get back to the heart of their business.

“It’s only natural that as demand for our free Localsearch.com.au website increases, so do we. Localsearch is headquartered in the Queensland region, but we have ambitious plans to continue to expand across Australia and be able to help even more businesses there. As we grow, it’s natural for our online footprint to do the same. If we’re the #1 location for small business listings, we’re thrilled for the business that takes advantage of it.

Due to the current cost of living and the pressures it puts on small and medium-sized businesses, starting in September 2022, Localsearch will begin implementing a subscription-based model for paying customers – allowing customers who currently have the Localsearch digital presence offering the option to pay month-to-month, rather than an annual fee.

Boote continued, “We listened very carefully to our customers and that’s what they asked for. Subscription modeling helps better manage cash flow and gives our clients more time to focus on their business, their own service offering and earning a living without having to worry about all the technical digital presence opportunities in background.

Localsearch Chief Commercial Officer David Holihan joined Localsearch in 2017. In the first 3 years of his role, he flew to all corners of the world, speaking to businesses that have either successfully transitioned from marketing traditional to digital presence, were going through transformation or, more importantly, had failed to go through transformation.

“Localsearch began 29 years ago, paving the way for an industry that is now extinct, Holihan said.

“We are now a leader in an industry that has never existed before, helping regional businesses to redo this transformation.”

Localsearch has been nominated for several prestigious industry awards for several years in a row, including recently receiving the Google Premier Partner Awards for the Growing Businesses Online category.

Localsearch has been the go-to for regional businesses for over 29 years. The company provides a complete digital marketing solution for small businesses by creating opportunities through a full suite of services ranging from its online directory listing platform to SEO, SEM, social media marketing and website hosting.

Calvin W. Soper