End of an era: delivery of the last yellow pages of history begins in Oxford
YESTERDAY marked the end of an era when homes in Oxford began receiving their very latest edition of the Yellow Pages.
The directory, which was first published in 1966, will only move to an online platform, company owner Yell announced last year.
Households across the county can expect to receive their final edition of the Yellow Pages by October 4.
At one time, the book was an essential tool for finding service providers and merchants, but the rise of the internet and social media has reduced the demand for print directories.
Environmental concerns also prompted the launch of the Say No to Directories campaign in 2009, calling for a “membership” program whereby only those who want directories left at their doorstep receive them.
The latest edition will be delivered in January 2019 in Brighton, where it was first published.
Speaking in September 2017, Yell CEO Richard Hanscott said: ”After 51 years of production, Pages Jaunes is a household name and we are proud to say that we still have customers who have been with us since the very first edition of Pages Jaunes in 1966.
“How many brands can say they have had customers with them for over 50 years? ”
Meanwhile, Yell.com will be at Westgate in Oxford this weekend and will be offering a series of top prizes at their UK-wide consumer roadshow.
Mr Hanscott said: “We are really excited to bring our #justyell roadshow to Oxford and share our free digital Yell.com app, giving shoppers the chance to win one of our amazing prizes, when they pass. review a local business.
“Yell.com stands up for small businesses across the UK, and it’s a great way for us to meet Oxford residents and let them shout out about the local businesses they love.”