An emblematic Yellow Pages directory to make way for a digital platform




There aren’t many times in life that you are given a last chance and when you are, you have to take it.

The iconic Yellow Pages business directory will make its final appearance in September as Yellow, the company behind it, seeks to grow into a fully digital business offering a plethora of online services. With over 180,000 copies to be distributed to all households in Malta and Gozo and local usage of last year’s book exceeding 130,000 residents, the latest book www.thelastbook.com will create a profitable platform for SMEs local people in order to stimulate their businesses. In addition, the Yellow Directory offers companies a very high conversion rate of over 50% for print.

The presence at this last edition will also allow companies to benefit from a free boost on the Yellow site and to benefit from the marketing efforts of Yellow. “The latest Yellow Pages directory is a once in a lifetime event, opening the door to a tremendous marketing opportunity for local businesses,” said Edward Mallia, Director of Marketing. “The shutdown of production of the Yellow Pages is a major event, which should attract the attention of local media and environmentalists, who will undoubtedly appreciate this initiative. In addition, the final yellow will be permanent, allowing the visibility of each company to remain unchallenged by new additions to our content. We’re also spicing up the latest directory with fun hidden surprises and annual competitions for the next five years, ”added Mr. Mallia.

The latest Yellow Pages directory will be one of a kind, made with improved materials that will last and a beautifully designed cover with a local dimension, turning this business directory into a desirable collector’s item. Yellow will also be releasing 500 limited edition copies with a separate cover, making this a truly unique publication. A number of these copies will be available for sale to the general public with the proceeds going to charity.
Interested customers can go to www.thelastbook.com to reserve a place in this iconic directory or call 21 252 252.


Calvin W. Soper